History of Atlantic Records
According to Wikipedia, Its first recordings were issued in late January 1948 and included "That Old Black Magic" by Tiny Grimes and "The Spider" by Joe Morris. In its early years, Atlantic concentrated on modern jazz although it released some western country and spoken word recordings.
Abramson also produced "Magic Records" children's records with four grooves on each side each groove containing a different story so the story played would be determined by the groove in which the stylus happened to land.